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- INTELLIGENT TV PROCESSING – The Cognitive Processor XR understands how humans see the real world to deliver intense contrast with deep blacks, high peak brightness, and natural colors.
- OLED CONTRAST – XR OLED Contrast Pro technology allows you to feel the beauty of OLED with immersive depth and realism, pure black, and lifelike brightness. Compare to other OLED TVs and decide for yourself.
- Get the full effect of Dolby Atmos and DTS:X with Sony’s Vertical Surround Engine, S-Force PRO Front Surround and 360 Spatial Sound Mapping
- 360 Spatial Sound that adapts to your environment available with optional rear speakers
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